TV viewing of online shows growing at expense of desktop

The living room is still the preferred place to watch TV, even online shows, according to a new survey by Hub Research.

72% of those survey — viewers aged 16-64 with a broadband subscription who watch at least 5 hours of TV per week — said that they watch online TV shows through a TV set.

70% responded that they watch online TV shows through their computer.

This is the first time that more viewers watched online TV shows through a TV set than a computer.

Significant in this study is that while the percentage of viewers watching online TV shows through a TV set grew, the percentage of viewers watching through a computer, tablet or smartphone fell.

Online TV streaming company Hulu now sees 70% of viewing through a connected TV. Desktop viewing of Hulu has declined 15% according to Adweek.

Netflix sees an even higher percentage of viewers watching through a TV set (83%).

Expect these numbers to continue to rise as the number of internet-connected TVs increases.

Currently, 65% of US households have a connected TV. That translates into 584 million connected TVs in use. According to BI Intelligence, they expect that number to reach 896 million by 2021.

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