Browsing Tag

Mobile Advertising

  • Facebook is the dominant force on mobile

    Facebook is the dominant force on mobile because of its gross reach and its effective advertising formats. 91% of Facebook users access the social network on mobile devices. Translate that to…

  • Mobile advertising has reached a location-tipping point

    Mobile advertising has reached a location-tipping point. A majority of US agencies and brands cite location-based data has the most important tactic for mobile marketing success. What’s important to note now is…