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  • Digital Advertising Fraud Estimates Double for 2017

    New data has been released on the estimated amount of global advertising dollars that will be wasted on fraudulent traffic in 2017. According to a WPP study, the figure is $16.4 billion. That’s more…

  • Facebook is the dominant force on mobile

    Facebook is the dominant force on mobile because of its gross reach and its effective advertising formats. 91% of Facebook users access the social network on mobile devices. Translate that to…

  • Mobile dominated ad spend in 2015

    In the second half of 2015, mobile surged ahead of non-mobile search in terms of dollars spent. IAB’s 2015 Ad Revenue report estimates that $59.6 billion was spent in 2015 on…

  • Is Facebook Live the new must-see TV?

    That’s the question on every media companies’ mind right now. Publishers, brands and personalities have already used live video on Facebook to connect quickly with their fans at scale. But it’s…

  • Mobile advertising has reached a location-tipping point

    Mobile advertising has reached a location-tipping point. A majority of US agencies and brands cite location-based data has the most important tactic for mobile marketing success. What’s important to note now is…